ICONIC BEER BRAND

​BUSINESS CHALLENGE

How to create a sustainability strategy and action plan that will drive Global brand growth and address the brand’s environmental footprint?

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APPROACH

Explored & defined the role of sustainability in delivering the brand strategy

Reviewed the brand positioning and brand DNA to develop a range of potential authentic brand-led sustainability stories unique to the brand

Consumer research to identify & optimize lead route

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OUTCOME

Refocus of brand-led sustainability projects

Pipelines of activities to address Scope 3 carbon

Compelling ‘above the waterline’  story & activity