WE HELP ADDRESS THE MOST COMMON SUSTAINABILITY & GROWTH CHALLENGES
HOW WE THINK ABOUT SUSTAINABILITY
A CORE FOCUS...
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All businesses have the potential and the need to have a more positive impact on people and the planet
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The need for growth is at odds with most sustainability commitments but the two must be integrated
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AN OPPORTUNITY NOT A THREAT...
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When done well, sustainability can help drive growth
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It’s an opportunity to differentiate vs the competition
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A NEED FOR SPEED...
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There is a need to act with urgency to gain an advantage
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You have to start now because it takes time
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​NOT EVERYTHING SUSTAINABILITY-RELATED IS INTERESTING TO THE OUTSIDE WORLD...
‘Iceberg’ thinking is needed to differentiate high impact vs high interest activities
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You need to do more stuff ‘below the waterline’ to avoid the threat of greenwashing
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COLLABORATION & PARTNERSHIP
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Nobody is an expert in everything sustainability related – you need to work together
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Sustainability should be the responsibility of everyone in a business
IMPACT - WHAT TO DO
STRATEGY - WHERE TO FOCUS
Where within sustainability do we need to focus & how committed are we to doing so?
Not everything is interesting to everyone & not everything makes a difference
CAPABILITY - WHERE IS IT?
FINANCIALS - WHO PAYS?
Where are the sustainability experts – do they even exist?
How to maintain margins if the consumer won’t / can’t pay for it?
INTEGRATION - WHERE TO DO IT?
How and where in the organisation do we manage it?
METRICS - HOW TO MEASURE
How to measure what matters?
