Confusing needs & wants: bad news for sustainability
It’s that time of year again – the one we all look forward to. No, not the wave of relief that comes with the beginning of the new school...
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OUR BLOG
Justin Wright
Sep 202 min read
The Perils of Benchmarking
Ever find yourself comparing your life with the flamboyant next door neighbours or the Facebook-addicted friends from school, so busy...
Justin Wright
Sep 133 min read
Sustainability & AI: Competitors or Powerful Allies?
Whatever your view of the recent Oasis reformation, or your feelings on the ethics of surge ticket pricing.
Justin Wright
Sep 63 min read
Forget becoming sustainable, being regenerative is where it’s at
Do you ever get the nagging feeling you’ve been chasing the wrong dream? It’s a particularly pertinent question in the week we head back to
Nick Pye
Aug 61 min read
The Good Growth Circle
The Good Growth Circle – a community for those tackling “good growth” (the twin challenges of sustainability and commercial reality)
Justin Wright
Jul 192 min read
And another thing to keep you awake at night
Nobody wants to lay awake at night worrying about the future of the planet or whether you’ve done enough in your own pursuit of a cleaner mo
Justin Wright
Jul 122 min read
Why actions always trump words and numbers
A quick Google search assures me that it was Michelangelo who once said: “the greater danger for most of us lies not in setting our aim too
Justin Wright
Jul 52 min read
Good growth shouldn't cost the earth
A coming-of-age daughter means I’ve recently been forced into the small car market. You’d think finding something small, safe, insurable and
Justin Wright
May 312 min read
Whose responsibility is it anyway?
Canadian psychologist Albert Bandura once said: “Where everyone is responsible, no one is really responsible.” The underlying principle of h
Justin Wright
May 242 min read
‘Total Sustainability’: lessons from the beautiful game
This week, England football coach Gareth Southgate announced his squad for next month’s Euro 2024 tournament. Much of the chatter, in...
Justin Wright
May 172 min read
There ain't no proof like social proof
There’s an old joke in aviation: ‘How do you know if there’s a pilot in the room? He’ll tell you’. Well, the same gag seems to ring true for
Justin Wright
May 102 min read
Which is worse: Washing or Hushing?
Rarely does anyone in the public eye miss an opportunity to tell the world what they’re doing for good causes, a trait mocked by spoof...
Justin Wright
Apr 262 min read
Need a lift? It’s time to get real!
A trip last Friday to Earthfest, a small sustainability show in the shadow of the monstrous new Google HQ in Kings Cross, served as a timely
Justin Wright
Apr 192 min read
“I feel the need, the need for speed”
Who can forget the immortal line by Tom Cruise’s character Maverick in unquestionably the best movie ever made – Top Gun? In this instance,
Nick Pye
Feb 232 min read
Not all sustainability actions are born equal
When you’ve done something good there’s a natural temptation to tell the world about it.
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