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Even in sustainability, the consumer remains king

Justin Wright

Dec 63 min read

Even in sustainability, the consumer remains king

In a world of rapidly accelerating legislation and incentivised behaviour change towards more sustainable practices.

Confusing needs & wants: bad news for sustainability

Justin Wright

Sep 272 min read

Confusing needs & wants: bad news for sustainability

It’s that time of year again – the one we all look forward to. No, not the wave of relief that comes with the beginning of the new school...

Justin Wright

Sep 202 min read

The Perils of Benchmarking

Ever find yourself comparing your life with the flamboyant next door neighbours or the Facebook-addicted friends from school, so busy...

Sustainability & AI: Competitors or Powerful Allies?

Justin Wright

Sep 133 min read

Sustainability & AI: Competitors or Powerful Allies?

Whatever your view of the recent Oasis reformation, or your feelings on the ethics of surge ticket pricing.

Forget becoming sustainable, being regenerative is where it’s at

Justin Wright

Sep 63 min read

Forget becoming sustainable, being regenerative is where it’s at

Do you ever get the nagging feeling you’ve been chasing the wrong dream? It’s a particularly pertinent question in the week we head back to

Nick Pye

Aug 61 min read

The Good Growth Circle

The Good Growth Circle – a community for those tackling “good growth” (the twin challenges of sustainability and commercial reality)

And another thing to keep you awake at night

Justin Wright

Jul 192 min read

And another thing to keep you awake at night

Nobody wants to lay awake at night worrying about the future of the planet or whether you’ve done enough in your own pursuit of a cleaner mo

Why actions always trump words and numbers

Justin Wright

Jul 122 min read

Why actions always trump words and numbers

A quick Google search assures me that it was Michelangelo who once said: “the greater danger for most of us lies not in setting our aim too

Justin Wright

Jul 52 min read

Good growth shouldn't cost the earth

A coming-of-age daughter means I’ve recently been forced into the small car market. You’d think finding something small, safe, insurable and

Justin Wright

Jun 72 min read

Is it time for Quiet Activism?

This week, a thought-provoking article from the Business of Fashion caught our attention. It suggests consumers might be growing tired of...

Justin Wright

May 312 min read

Whose responsibility is it anyway?

Canadian psychologist Albert Bandura once said: “Where everyone is responsible, no one is really responsible.” The underlying principle of h

‘Total Sustainability’: lessons from the beautiful game

Justin Wright

May 242 min read

‘Total Sustainability’: lessons from the beautiful game

This week, England football coach Gareth Southgate announced his squad for next month’s Euro 2024 tournament. Much of the chatter, in...

Justin Wright

May 172 min read

There ain't no proof like social proof

There’s an old joke in aviation: ‘How do you know if there’s a pilot in the room? He’ll tell you’. Well, the same gag seems to ring true for

Justin Wright

May 102 min read

Which is worse: Washing or Hushing?

Rarely does anyone in the public eye miss an opportunity to tell the world what they’re doing for good causes, a trait mocked by spoof...

Pirates and the joys of working in sustainability

Nick Pye

May 32 min read

Pirates and the joys of working in sustainability

It has been a good week at Mangrove but they are not all like this and we see plenty of daily stress and strain in many of our clients....

Justin Wright

Apr 262 min read

Need a lift? It’s time to get real!

A trip last Friday to Earthfest, a small sustainability show in the shadow of the monstrous new Google HQ in Kings Cross, served as a timely

Justin Wright

Apr 192 min read

“I feel the need, the need for speed”

Who can forget the immortal line by Tom Cruise’s character Maverick in unquestionably the best movie ever made – Top Gun? In this instance,

Why 87% of consumer sustainability data is shite…

Nick Pye

Apr 122 min read

Why 87% of consumer sustainability data is shite…

As keen sustainability watchers, our inboxes are awash with what you might call “sound bite stats”.

Fear factor – why scaling back on sustainability is scarier than one might think

Justin Wright

Apr 41 min read

Fear factor – why scaling back on sustainability is scarier than one might think

We get asked a lot about sustainability investment and the impact of performance pressures and market downturns. It goes without saying that

Nick Pye

Mar 222 min read

Beware the silos

Everywhere we turn we’re being reminded that all aspects of sustainability are interconnected and interdependent (systems).